Annual conferences are a status tradition for the organizer, providing effective brand promotion. But there is a problem. Every year the same guests (for the most part) attend the events. And naturally, they expect to learn and see something new. If this does not happen, the audience will feel disappointed and the event will be considered outdated. This is a serious risk to the reputation of the organizer.
Why it’s important to organize unique conferences
It happens that conference organizers are wary of unique ideas. Trying to avoid risks, they choose a common theme of the event, which in fact is too hackneyed or interesting not for everyone. But the branding is to make the event different from other professional business events.
It happens that the themes and ideas for the preparation of the next traditional event ran out. Here are a few recipes to rekindle the creative energy:
Simplify the atmosphere as much as possible. Instead of the tired conference rooms – the countryside or the beach area of the hotel. Light tasty snacks, fresh air and a relaxed atmosphere between the speeches of the participants.
Creative master classes for participants. Lessons in pottery, drawing – anything where you can quickly immerse yourself in the process and make something with your own hands. It’s a good option for a break from speeches and quiet, distracted analysis of information.
The inexhaustible theme of Space. Planetarium-like shows, themed decorations, watching “space” classics during breaks – anything, as long as it fits the direction of the event.
Secrets and mysteries. For example, the name of the speaker of the key performance of the event is kept secret until the last moment. Or offer participants a series of puzzles throughout the event. Puzzles can be placed on brochures, programs, and walls. It is important that it be related to the theme of the event and lead to an interesting denouement.
Round date event/product release related to the theme of the event. In this case, you can safely prepare a themed event, “tying” its design, the selection of speakers and other organizational solutions to the chosen key direction.
When the ideal theme is chosen for the conference, you should make sure that it is connected with the event objectives and brand values. If this is the case – you can begin the active phase of preparation, organization and promotion of the event for the participants.